Team 2


Team 2


Sunil Shah, CEO

Sunil Shah brings over 20 years of enterprise software research and development experience to Whamix. Prior to Whamix, Sunil spent many years with large to midsize software corporations (Cheyenne Software, Computer Associates, Veritas, Symantec, VMware to name a few) architecting computer software in various capacities, including technical director. He has been instrumental in developing innovative solutions for a diverse set of platforms, tools and technologies. He holds seven patents in data management, protection and virtualization.

In addition, apart from directing a few short documentaries, Sunil also wrote and directed critically acclaimed feature film “The Wisdom Tree”. He also serves on the board of Artists United which aims to democratize the process of creating art through collective action.


Purvi Shah, Creative Lead

Purvi is a designer, strategic thinker, and creative problem solver. She incorporates the latest tools and processes in her design practice from service design thinking to leveraging design systems in collaborating with engineering and business partners.

She has two Masters degrees in Design including a Masters in Communications Design from Pratt Institute.

Her work is firmly grounded in her personal belief that a good designer has to be a hands on maker, just ideating is not enough. Her path in the creative field has evolved from designing for textiles, branding, movie posters and naturally progressing to different facets of digital media. She has been a successful creative catalyst and has done multiple stints as Creative Director, Art Director and independent designer at MediaZone, KeepMedia, BlogHer, Phoenix Pop and Studio Verso and been an instructor at the Academy of Art.

Purvi is also the Founder and Executive Director of the nonprofit, Kids & Art Foundation, with a mission to heal pediatric cancer through art. As a Jefferson Award winning Executive Director, communication was key with all constituents. In the 5+ years as the ED she worked with an advisory council, set up a Board, created strategic plans, added new programs and processes, streamlined fundraising efforts, created strategic partnerships, focused on brand development and used her knowledge of branding and the power of communication and storytelling by sharing the organizations impact on social media.

Purvi's super powers are her abilities to juggle the various roles she has held as a Founder, Nonprofit Executive, Creative Director, Instructor, Mother, and Artist.


Eileen Laitinen, Designer and Assistant Producer

Eileen Laitinen comes from a background in traditional animation including the animated short film, Rapunzel’s Etymology of Zero. Her career encompasses animation, design, and production for apps, e-books, games, and more recently VR/AR. Currently, Eileen is excited to explore how art and technology can overlap and the ever evolving ways people can create and express themselves.


Kruti Thukral, Software Developer

With an undergrad in Computer Science, Kruti Thukral has over 6 yrs of experience in development of enterprise software . Having strong computer science fundamentals, she has expertise in object oriented programming, RDBMS and NoSQL databases, backend web server design , development and deployment . She played a key role in the development of productivity suite for Google and stock market ticker plant for FIS. She enjoys logical problem solving and coding products from the ground up.


Teagan Smiley Wolfe, Sr. 3D Artist and Game Developer

Teagan is a graduate of the BFA program from the Pacific Northwest College of Art. He is versatile in his skills as well as stylistic approach and is equally comfortable with his illustration pens as he is with Blender and Unity.


Apurva Shah, Founder & Advisor

Apurva Shah is an Innovator and Maker. He is passionate about creating product experiences that positively reshape consumer behavior while creating sustainable business opportunities. He believes that change and innovation are the natural order, that failure is critical to learning and that collaborative trust is built on kindness.

At Capital One, Apurva led a multi-disciplinary innovation team that leveraged emerging technologies like immersive realities, artificial intelligence, internet of things and 3D game engines with a human centered focus. He also managed the Design System team responsible for ensuring consistent customer experiences across Capital One’s products and services.

Prior to these endeavors, Apurva served as Chief Visual Officer at Prana and Rhythm & Hues, Visual Effects Supervisor at Pixar and Sequences Supervisor at PDI/Dreamworks. His film credits include Ratatouille, Shrek, Finding Nemo, Toy Story 3, Cars2, Brave, Planes: Fire & Rescue, Antz, Batman Forever, The Arrival, The Wisdom Tree and Broken Arrow.

He has served on the Siggraph committee and on the board of the Visual Effects Society Bay Area Section. He currently serves as advisor for the non- profit Kids & Art.