Apurva Shah is an Innovator and Maker. He is passionate about creating product experiences that positively reshape consumer behavior while creating sustainable business opportunities. He believes that change and innovation are the natural order, that failure is critical to learning and that collaborative trust is built on kindness.

At Capital One, Apurva led a multi-disciplinary innovation team that leveraged emerging technologies like immersive realities, artificial intelligence, internet of things and 3D game engines with a human centered focus. He also managed the Design System team responsible for ensuring consistent customer experiences across Capital One’s products and services.

Prior to these endeavors, Apurva served as Chief Visual Officer at Prana and Rhythm & Hues, Visual Effects Supervisor at Pixar and Sequences Supervisor at PDI/Dreamworks. His film credits include Ratatouille, Shrek, Finding Nemo, Toy Story 3, Cars2, Brave, Planes: Fire & Rescue, Antz, Batman Forever, The Arrival, The Wisdom Tree and Broken Arrow.

He has served on the Siggraph committee and on the board of the Visual Effects Society Bay Area Section. He currently serves as advisor for the non- profit Kids & Art.