Apurva Shah founded Whamix in 2012 to bring over two decades of animation, visual effects and computer graphics experiences to the emerging areas of VR, AR and interactive media. 

Prior to Whamix, Apurva served as Chief Visual Officer at Prana and Rhythm & Hues studio, Visual Effects Supervisor at Pixar and Sequences Supervisor at PDI/Dreamworks. His film credits include Ratatouille, Shrek, Finding Nemo, Toy Story 3, Cars2, Brave, Planes: Fire & Rescue, Antz, Batman Forever, The Arrival, The Wisdom Tree and Broken Arrow. 

He holds four innovative production patents in simulation, rendering and digital color that led to fundamental workflow changes in modern animation production. He was a member of Pixar’s technical brain trust and has done frequent rotations in the creative tools and R&D departments at Pixar and Dreamworks.

He has served on the Visual Effects Society board, Siggraph committee and lectured at Academy of Art and the Art Institute of San Francisco.